You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Communication Management.
ANA has found 297 results for you, in 238 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Communications research for financial service marketing

In the past decade the application of marketing and research techniques to financial markets has become widespread in most European countries. The paper gives examples of applications in communications research for financial service marketing...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Mervyn Flack
June 15, 1982
×

Citation

Flack, M. (1982a, June 15). Communications research for financial service marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/communications-research-for-financial-service-marketing


Research papers

External communication and internal communications

To illustrate what I mean here, let us take as an example the advertising campaign, entitled "The Bank of the Future, Your Future Bank,” conducted by Credit Lyonnais over the last six months. An advertising campaign was thus the first step, not...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Normand
June 15, 1982
×

Citation

Normand, B. (1982a, June 15). External communication and internal communications. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/external-communication-and-internal-communications


Research papers
×

Citation

Kelders, F. (1982a, June 15). Summary of the closing remarks at the seminar (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/summary-of-the-closing-remarks-at-the-seminar-french-


Research papers
×

Citation

Kelders, F. (1982a, June 15). Summary of the closing remarks at the seminar. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/summary-of-the-closing-remarks-at-the-seminar


Research papers

Using orthodox marketing research to guide communications strategies toward key public figures

This study was undertaken to gauge the efficacy of the methods of communication used by the German Information Center. The GIC, headquartered in Mew York City, is responsible for keeping key people in the U.S. apprised of events and developments in...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Janet Schneider
June 15, 1981
×

Citation

Schneider, J. (1981a, June 15). Using orthodox marketing research to guide communications strategies toward key public figures. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-orthodox-marketing-research-to-guide-communications-strategies-toward-key-public-figures


Research papers
×

Citation

D'Estaing , O. G. (1981a, June 15). Address. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/address


Research papers

Beyond the rocking chair

At a recent conference in New York on the issue of age stereotypes, the spokesperson said: "Old people are ugly, decrepit, stupid, forgetful, toothless, sexless after sixty-five, ready to fall off the conveyor belt of life... this is the way the...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Rena Bartos
June 15, 1981
×

Citation

Bartos , R. (1981a, June 15). Beyond the rocking chair. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/beyond-the-rocking-chair


Research papers

The public relations activities of industrial associations in Western Europe, the United States and Japan

This paper highlights the principal findings from this multi-national research effort. Particular attention is focused on the need for such data; the differences and similarities between industrial association and corporation public relations...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: James Culley
June 15, 1981
×

Citation

Culley, J. (1981a, June 15). The public relations activities of industrial associations in Western Europe, the United States and Japan. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-public-relations-activities-of-industrial-associations-in-western-europe-the-united-states-and-japan


Research papers

A panel for mutual communication

A panel that has been in operation for about three years shows how a simple and inexpensive method can supply three market partners, manufacturers, dealers and advertising agencies - with valuable, down-to-earth in- formation quickly and discreetly.

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Jörg Rehorn
June 15, 1981
×

Citation

Rehorn, J. (1981a, June 15). A panel for mutual communication. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-panel-for-mutual-communication